Twitter has recently inked over 30 deals with various media companies after returning to Digital Content NewFronts. The deal included media partnerships with companies such as NBCUniversal, ESPN, and Walt Disney. This is to provide more video contents including news, entertainment and sports.
“Twitter is the only place where conversation is tied to video and the biggest live moments, giving brands the unique ability to connect with leaned in consumers who are shaping culture.” Twitter Global VP of Revenue and Content Partnerships Matthew Derella, told reports. “That’s our superpower.”
The new partnerships is planned to expand the media company’s goal of becoming the next online destination for live videos. The plan appealed positively to most users and advertisers who are seeking marketing through premium videos.
Additionally, the daily videos of the company has continued to rise over the recent periods. Specifically, the company has managed to double up its contents in just a year. These new deals will certainly help Twitter gain more edge over the growing competition in the social media industry.
“We’re not guessing, we’re listening. People tell us what they want to see with the conversations they share on Twitter.” Twitter’s Global Head of Content Partnerships Kay Madati expressed in a statement. “In the past year, we’ve really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests.”
Monthly Active Users of Twitter
In other news, Twitter has also reported a sluggish performance with its MAUs (monthly active users). According to reports, this data rooted from insignificant growth within its social media platforms over the past three years. However, Twitter’s MAUs has managed to surge 6 million to2.8% in a year over year basis during the first quarter of 2018. Overall, the data is now 336 million in 1Q18
Furthermore, the MAUs of Facebook has also increased during the same period. The company reported a 13% surge in a year over year basis to 2.2 billion.
Also, Twitter has been facing pressures after testifying before US Congress over privacy data issues. The data breached issue done by Facebook impacted not only Twitter but also Google and Snap.
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