Louis Vuitton Names New Artistic Director

Louis Vuitton has recently named Francesca Amfitheatrof as the new artistic director of its watch and jewellery collections. Amfitheatrof will be managing all designs for the jewelry and watches of the brand while incorporating her streamlined aesthetics.

Amfitheatrof was a design director at Tiffany And Co. before leaving in 2017. Her creativity was featured in various collections of the company such as “Tiffany T”.

“So excited to join @louisvuitton as Artistic Director Jewelry and Watches and to be given the opportunity to work with this true luxury brand,” Amfitheatrof expressed in an instagram post.

Amfitheatrof earned her degrees from London’s Royal College of Art and Central Saint Martins before becoming a high-profiled jeweler and silversmith. Aside from Tiffany, she also designed jewelries for Chanel, Fendi, Marni, Alessi, and Asprey & Garrard.

Joining Amfitheatrof  is street wear specialist Virgil Abloh who was recently assigned as the french luxury label’s men’s collection.

Louis Vuitton’s Rimowa Expansion


Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is a fashion house and luxury retail company founded in 1854 by Louis Vuitton.

In other news, Louis Vuitton has also reported that Rimowa is currently eyeing a potential brand expansion. The company-owned brand plans introduce more products that are not just suitcases.

“What I’d like for us to be in five years is obviously a culturally relevant brand in the space of travel, hopefully not only selling suitcases but other travel-related products and really own this journey for the customer,” Rimowa Co-Chief Executive Officer Alexandre Arnault, said during a recent conference.

Rimowa will be offering more products and services and will be trying to “make more links” to provide a better consumer experience. The company is aiming to not only provide enjoyment, but enjoyment with the products itself.

“I don’t believe that the luxury good is disappearing from our life just due to the fact of millennials rising,” Arnault told reports. “In order to capture millennials’ attention, we need to work on intensity and better quality constantly. If we’re able to manage this — and it’s our constant quest — I’m certain that they will follow us in millions.’’

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