Credit Suisse Uses K-Pop To Lure Investors

Credit Suisse embraces the “show don’t tell” technique to attract investors at this year’s Asia conference of the company. K-pop girl band Red Velvet performed in an invite-only concert. This is while the chief executive officer of South Korean entertainment company S.M. Entertainment Co. discuss about the “cultural technology” during the said conference.

However, this isn’t the first time K-Pop has been featured to woo investors. Just this January,  Dennis Ip posted a video of himself dancing to songs from boy group Big Bang. Ip is a Power Sector Analyst at Daiwa Capital Markets Hong Kong Ltd. He did such thing to get votes in the annual Institutional Investor survey.

“A lot of these conferences try to outdo each other at these things. It’s a nice touch though. A lot of people do travel far and it’s a nice bit of entertainment,” Fund manager Adam Montanaro, told reports. Montanaro was at the Credit Suisse conference chose to not see the concert.

Credit Suisse Lounge

During the said conference, the financial company introduced the Credit Suisse Lounge. The lounge was built to offer old and new technological experiences for its participants and clients. The technology disruptions consists of a virtual tennis game with the bank’s brand ambassador Roger Federer. Aside from that, participators can make their own smoothie by pedaling on a stationary bike.

Furthermore, the conference had seen the likes of Reince Priebus, Imran Khan and Bill Winters as they served as presenters during the event. Priebus was a former Chief of Staff for U.S. President Donald Trump, Snap Inc. while Irman is Chief Strategy Officer. Chief Executive Officer Bill Winters operated for Standard Chartered Plc. respectively.

K-Pop Scene

Red Velvet (Hangul: 레드벨벳) is a South Korean girl group formed by S.M. Entertainment.

The entertainment business in South Korea has been a huge economical factor for the country. The country encouraged companies to pursue entertainment as this industry impacted not only the local scene but the global economics.

The music industry in S. Korea has outperformed the Kospi index this year. As reported, the big 3 companies started the year highly with JYP Entertainment Corp. adding 54 percent during the period. The company successfully exceeded the performance of YG Entertainment Inc. to become the second most valuable company. S.M. Entertainment remains at the top with a 28 percent surge in 2018 alone.

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