Leading global beauty company Revlon has recently announced on Thursday that it has successfully acquired a new global fragrance license with AllSaints. The license will focus on the development, marketing, and distribution of fragrances and ancillary products.
“We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” AllSaints Chief Executive Officer William Kim told reports.
Founded in 1994, AllSaints is an international and contemporary brand with an independent spirit. It also designs a balanced collection of 50/50 from menswear, womenswear, ready-to-Wear to in-house handbags. The fashion brand is widely known for its famed biker jackets and manufacturing designs and accessories for both men and women globally. Allsaints designs focus on individuality with an East London vibes or attitude.
“Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus. As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.” Kim added.
Revlon has been one of the famous cosmetics company around the world. It has been one of the knowncolor authority and beauty trendsetter with their diverse lines of color cosmetics and hair care products. The company had its breakthrough launch in 1932 after releasing its the first opaque nail enamel.
“We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent,” said Serge Jureidini, President, Revlon, Elizabeth Arden and Fragrances at Revlon. “AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business,” he noted.
Revlon, as one of the globally famed company, has given its customers with product in the highest quality of performance, sophisticated glamour and innovation possible.
“We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent,” President of Revlon’s Elizabeth Arden and Fragrances Serge Jureidini, told reports. “AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business.”
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Categories: Consumer Products