Apple Buys Start-up Buddybuild

Apple start-up and iOS update

Apple Inc. announced its deal to buy start-up Buddybuild on Tuesday. This move will help improve the workflow for its iOS developers. Consequently, it will help the company on achieving its goal of boosting its software and services business.

Buddybuild is known for integrating with common workplace softwares such as Slack and Trello. They make it easier to trigger and communicate code changes across different platforms.

The deal can be an advantage to Apple as it aims to double software and services revenue once 2020 comes. Analyst Andy Hargreaves said that the App Store can help in propelling the growth.

The acquisition is one of the several changes Apple made in order to strengthen its coding platform known as Xcode.

Among the changes Apple has made was the release of a new and easier-to-learn language called Swift. The company also developed a revenue-sharing model made for subscription apps. It also became more open when it comes to information about its software research.

Apple was also able to acquire Workflow.

Developers noted over the past two years of continuous changes that there were shortcomings in Apple’s development environment. These shortcomings include its inability to fix bugs with ease. They also said that it became harder for start-ups with few staffs to adapt to Apple’s new iOS systems.

The deal with Vancouver-based start-up might help Apple in removing the image. Buddybuild can give developers a new tool for fixing bugs.

The acquisition was initially announced in a blog post from Buddybuild. Terms of the deal were not revealed.

Amazon is set to buy Target in 2018

Amazon signage on a building

An analyst stated that Amazon might make bigger move into the physical stores this year.

Analyst Gene Muster predicted that the internet e-commerce giant will be buying Target in 2018.

“Amazon believes the future of retail is a mix of mostly online and some offline. Target is the ideal offline partner for Amazon for two reasons, shared demographic and manageable but comprehensive store count,” wrote Munster on a Monday post. “As for the demographic, Target’s focus on mom[s] is central to Amazon’s approach to win wallet share.”

Also according to him, Amazon acquiring Target will help the company in competing with Walmart’s almost 12,000 store footprint.

Amazon was able to close a deal of $13.7 billion for Whole Foods Market in August.

Amazon shares rose 56 percent in 2017 compared to Target’s 10 percent stock drop.

Target shares climbed 3.7 percent on Tuesday.

Neither Amazon nor Target stepped up to comment on the report.

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